Playground
Welcome to my creative space!
As a designer, I believe in the importance of staying innovative and continually evolving. Outside of work, I enjoy exploring illustration, typography, and 3D design. Have fun!
Personal Work
EME Skincare
Woof Coffee
Little Magic
Guang Noodle
Moon Festival
Good Fiance
Concrete Remedy
Lelebelle
Love
Marée Café
Hometown
Aiden&Coco
Re:FORMATION
Cash & Puppy
Life Magazine
Logofolio
EME Skincare
EME Skincare is a skincare brand that merges purity with performance. We create high-efficacy formulas that are gentle enough for sensitive skin, yet effective for all skin types.
Our philosophy is simple: skin health should feel effortless, elevated, and clean — inside and out. Beyond skincare, we share wellness insights and rituals we believe in, because truly healthy skin begins from within.
The logo system for EME Skincare embodies the brand’s balance of softness and strength. The flowing script wordmark conveys delicacy and care — reflecting formulations designed with sensitivity in mind — while its clean structure signals efficacy and trust. The circular monogram features symmetrical “e” forms that resemble petals, symbolizing balance, renewal, and nature. Its geometry introduces a sense of harmony and performance, grounding the softness with intention.
The packaging extends EME’s core philosophy into physical form. Rooted in simplicity, the typography-led system reinforces a sense of effortlessness and refinement. Through restrained layouts and considered spacing, the design feels elevated yet approachable — clean in both aesthetic and intention.
The photography style is ethereal and atmospheric — soft gradients, diffused light, and subtle tonal transitions create a sense of calm clarity. Reflections and negative space introduce a quiet sophistication, reinforcing the brand’s philosophy of effortless, elevated, and clean skin health.
[Branding / Art Direction / Packaging / Photography Art Direction]
[Photos from EME Skincare]
Woof Coffee
Woof Coffee is an upcoming café in Taipei, and I was asked to create its brand identity and visual system. The café's owner has a long-haired dachshund, which she wanted to incorporate into the design as a source of inspiration. To capture the café's friendly and playful vibe, I illustrated her dog as part of the visual system and developed a fun, energetic logo that reflects the dog's lively spirit. I chose vivid blue to represent honesty and trust, while light pink symbolizes the owner's naturally sweet personality.
[Branding / Art Direction / Packaging / Photography Art Direction]
Little Magic
Little Magic is a child-focused illustration clothing brand that allows every child to enjoy high-quality products, sustainable materials, and fun animal illustrations. The illustrations enable children to nourish a lifelong love for animals. The brand identity is iconic and simple yet playful. The visual system is vibrant, colorful, and joyful. The identity and the visuals capture the Little Magic soul. Every living being is a miracle, and every child has the magic to make their dreams come true.
[Branding / Art Direction / Packaging / Illustration / Photography Art Direction]
Light (Guang) Noodle
Light on the surface symbolizes enhanced brilliance. Through visual effects, Chinese typography subtly incorporates shadow to evoke the essence of light. A red-brick color palette complements the vintage Chinese aesthetic, while the overall design evokes a sense of comfort, nostalgia, and the warmth of home
[Branding / Packaging / Photography Art Direction]
Moon Festival
The Moon Festival is a significant celebration in Chinese culture. I designed this calligraphy for '花好月圓,' which is a poetic expression meaning 'the flowers are in full bloom, and the moon is at its brightest.' It symbolizes a moment when everything feels perfect and harmonious.
[Art Direction / Illustration]
Concrete Remedy
Founded in 2018 in San Francisco, Concrete Remedy partnered with leading skincare manufacturers in Taiwan, a hub of skincare biotechnology and innovation. I developed an elegant and minimalist typographic identity to reflect the brand’s essence—making healthy, radiant skin accessible to all through safe and effective products for every skin type and gender.
[Branding / Art Direction / Packaging / Illustration / Photography Art Direction]
Good Finance
Good Finance harnesses the power of finance to help people realize their dreams, offering a range of services including wealth management, securities and credit trading, investment advisory, and fintech solutions.
As part of their recent brand refresh, I was hired as a freelancer to design the icon system for their new app. The Good Finance app enables Bond+ subscribers to monitor asset status, view interest distribution and deposit details in real-time, and easily contact service specialists and customer support.
Inspired by their updated identity, I created a series of icons that seamlessly integrate with their visual system of lines and dots, maintaining a clean and minimalist design.
[Ui & Ux Direction / Art Direction]