Bella Huang 貝貝


Huang is a designer based between San Francisco and Taipei, specializing in branding, art direction, and illustration. 

Currently at Apple

    Personial Work

    1. Woof Coffee
    2. Little Magic
    3. Guang Noodle
    4. Moon Festival
    5. Good Fiance
    6. Lelebelle
    7. Concrete Remedy
    8. Love
    9. Marée café
    10. Hometown
    11. Aiden&Coco
    12. Re:Formation
    13. Cash&Puppy
    14. Life Magazine
    15. Logofolio

    Playground

    Apple Work

    1. iPad Air
    2. MacBook Air
    3. MacBook Mini
    4. iPhone Pro
    5. Apple Watch
    6. Apple Watch SE
    7. Macbook Pro
    8. Apple Special Event

    Studio Work

    1. Reebok
    2. Facebook
    3. Education.com

    About

    Instagram.  Email

    Life Magazine

    The project required choosing a brand that was dead, dying, or defunct, and rebranding it to give it a new life. The new directions are based on the company's original essence but take the brand into a different category. Design a series of products and activities with the new identity system.

    I chose to rebrand the life known for being a magazine brand. life was an American magazine that ran weekly from 1883 to 1936 as a humor magazine with limited circulation. Life inspires people to break out of their comfort zone and do something different and see what happens. Life helps people to explore, learn and grow and gives people a productive life. Breaking out of your comfort zone is the pathway to growth.