Woof Coffee
Little Magic
Guang Noodle
Moon Festival
Good Fiance
Lelebelle
Concrete Remedy
Love
Marée Café
Hometown
Aiden&Coco
Re:FORMATION
Cash & Puppy
Life Magazine
Logofolio
Woof Coffee
Woof Coffee is an upcoming café in Taipei, and I was asked to create its brand identity and visual system. The café's owner has a long-haired dachshund, which she wanted to incorporate into the design as a source of inspiration. To capture the café's friendly and playful vibe, I illustrated her dog as part of the visual system and developed a fun, energetic logo that reflects the dog's lively spirit. I chose vivid blue to represent honesty and trust, while light pink symbolizes the owner's naturally sweet personality.
Little Magic
Little Magic is a child-focused illustration clothing brand that allows every child to enjoy high-quality products, sustainable materials, and fun animal illustrations. The illustrations enable children to nourish a lifelong love for animals. The brand identity is iconic and simple yet playful. The visual system is vibrant, colorful, and joyful. The identity and the visuals capture the Little Magic soul. Every living being is a miracle, and every child has the magic to make their dreams come true.
Light (Guang) Noodle
Light on the surface symbolizes enhanced brilliance. Through visual effects, Chinese typography subtly incorporates shadow to evoke the essence of light. A red-brick color palette complements the vintage Chinese aesthetic, while the overall design evokes a sense of comfort, nostalgia, and the warmth of home
Good Finance
Good Finance harnesses the power of finance to help people realize their dreams, offering a range of services including wealth management, securities and credit trading, investment advisory, and fintech solutions.
As part of their recent brand refresh, I was hired as a freelancer to design the icon system for their new app. The Good Finance app enables Bond+ subscribers to monitor asset status, view interest distribution and deposit details in real-time, and easily contact service specialists and customer support.
Inspired by their updated identity, I created a series of icons that seamlessly integrate with their visual system of lines and dots, maintaining a clean and minimalist design.
Love
A personal project to document some of the cities that I have visited or want to visit. I love traveling, and I want to convey a message to viewers—people should go out to see the world, enjoy the world, and love the world. See The World—I created a series of postcards with my illustrations. I used pop colors to represent the joys of traveling. Each postcard was designed with a city landmark illustration.
Marée café
Marée is a café in Zhuhai, China. 'Marée' means 'star of the sea.' I incorporated this concept into the brand identity by designing typography that is both elegant and playful, reflecting the brand's essence. The overall visual design features black-and-white patterns, aligning with the French style—simple yet sophisticated.
Concrete Remedy
Founded in 2018 in San Francisco, Concrete Remedy partnered with leading skincare manufacturers in Taiwan, a hub of skincare biotechnology and innovation. I developed an elegant and minimalist typographic identity to reflect the brand’s essence—making healthy, radiant skin accessible to all through safe and effective products for every skin type and gender.